CBC KIDS

I have worked with every digital property at CBC Kids — from websites, to newsletters, to social platforms, and in the last few years have been the department’s YouTube specialist. After pushing for a YouTube Shorts strategy in 2022, creating production, editorial and scheduling plans, and continuously scaling our Shorts output starting March 2023 … the flagship CBC Kids YouTube channel (one of the only two Made for Kids channels in the corporation at the time) found itself rivalling CBC News as the top channel in the organization by September 2024.

In March 2025, planning started for a CBC Kids school-age YouTube channel (Level Up). In part due to a want for a space on YouTube for our linear shows for older kids to live alongside relevant original auxiliary content, and in part due to the remarkable success of our preschool channel — now one of the top CBC YouTube channels (if not the top) month to month for almost two years. This was our first channel to be a collaboration across teams at inception, namely the CBCKids.ca team and the Discoverability, Outreach and Engagement team. While it is still in its infancy, having launched early 2026, it is a beacon of CBC Kids’ commitment as a broadcaster to meet Generation Alpha where they are, on the platforms they use.

Currently, I am the lead producer and manager of both YouTube channels. In my role, I am heavily involved in setting strategy, train producers who create content for the channel (In-House Broadcast, CBCKids.ca, and D.O.E teams) on Shorts and Horizontal/Long-Form video ideation, storytelling and formatting, consult with external productions in their creation of digital-first video, work with the Creator Network department to acquire back catalogue YouTube content and make connections with Canadian creators, review and give feedback on all content that is to be published on the channel, set and manage the schedule and correspondence between teams in that effort, manage and track analytics, present and meet with external departments to aid and consult in their own planning for YouTube, and even with all that said, I’m probably forgetting some things.

In my earlier days with CBC Kids, I was often pitching, producing, directing and editing original digital video with kids, grown-ups and puppets, both in-studio/on-location and online over Unity. And have even won a Canadian Screen Award for Best Live Production, Social Media for our Facebook Live event: CBC Kids Kindie Class of 2020.

CBC KIDS YOUTUBE

In 2025, the flagship preschool CBC Kids YouTube channel had: